About
Estás Bel, an Australian brand that specializes in women’s shapewear, girdles, fajas, and body-shaping accessories for everyday use. Founded by Belinda, a registered nurse, Estás Bel prides itself on 100% authentic Colombian shapewear.
Inclusivity and representation are at the core of Estás bel’s values, with the goal of introducing innovative, skin-tone inclusive shapewear that empowers women to feel beautiful, sensual, and confident.
Birthing this brand has required juggling the challenges of work and motherhood, with each obstacle presenting an opportunity to evolve, innovate, and stay committed to providing high-quality products.
Every design is meticulously researched and selected to offer the latest innovations. Estás bel provides functionally designed garments, ensuring an ideal solution for a lifestyle of control and comfort.
Our Story
Estás Bel, founded by Belinda, was inspired by her years as a Registered Nurse. She observed that following cosmetic surgeries, such as liposuction and BBL, patients had limited options for post-op compression girdles. The expensive and outdated designs of most post-op girdles meant that their use was primarily for the purposes of recovery.
Leveraging her medical knowledge on the effectiveness, versatility, and benefits of girdles, or Fajas, Belinda decided to create an affordable, trendy, unique, and versatile Shapewear brand. And thus, Estás Bel was born.
Fajas originated from Colombia as medical-grade compression wear, but have since evolved into trendy everyday girdles. Estás Bel is committed to promoting skin-tone inclusivity by offering shape wear, girdles, and Fajas that empower women to feel beautiful, sensual, and confident.
Belinda’s identity, education, and background are reflected in the carefully curated mix of girdles and body shaping accessories. Being a woman of color, Belinda is dedicated to raising the bar for representation and inclusivity in the industry. Her journey has been arduous but fulfilling, with each challenge presenting an opportunity to evolve, innovate, and achieve her goals.
Our Commitment
We are committed to deliver premium high quality Shaperwear that is inclusive .We are committed to empowering women to feel beautiful , sensual and confident.
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